Adam's Mark
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The chain suffered greatly from a racial discrimination suit brought against them by the NAACP in 1999. The NAACP filed the suit on behalf of guests who attended the Black College Reunion in Florida in 1999. It alleged that Adam's Mark required guests to wear identification wristbands and were required to pay in advance. The suit, and subsequent 17-month boycott of the chain called by the NAACP, was settled out of court for US $2 million.
In 2003, the Memphis Adam's Mark was sold to Dallas-based Crow Holdings, manager of the real estate holdings of the Trammell Crow family. The hotel is currently undergoing a US $12 million renovation and will reopen as a Hilton in 2004.
External link
- Adam's Mark Hotels & Resorts (http://www.adamsmark.com/)