Autoresponder
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An autoresponder is a computer program that automatically answers email sent to it. They can be very simple or quite complex.
The first autoresponders were created within mail transfer agents that found they could not deliver an email to a given address. These create messages such as "your email could not be delivered because..." type responses.
Today's autoresponders have evolved into successful email marketing tools, employed by thousands of companies to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.
Such follow-up autoresponders can be divided into two categories:
- Outsourced ASP model — these autoresponders operate on the provider's infrastructure and are usually configurable via a web-based control panel. The customer pays a monthly usage fee. This is easiest to implement for the end-user.
- Server-side — enables users to install the autoresponder system on their own server. This requires technical skills.
Autoresponders are also incorporated into electronic mailing list software, to confirm subscriptions, unsubscriptions, posts, and other list activities.