Badge engineering

From Academic Kids

Badge engineering is a term that describes the rebadging of one model of car as another. This often occurs when two companies pool resources by operating a joint venture or merging their operations. While originally, differences were confined to the badges used on the model, more typically it involves slight styling differences, usually with different headlights and rear lights. It also occurs when an individual manufacturer owns a portfolio of different brands, and markets the same car under a different brand in different territories. Language problems can also mean that a car has to be given a different name in a certain country.

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Peugeot807.jpg
Peugeot 807
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Citroenc8.jpg
Citron C8


Contents
1 Current examples
2 Past examples
3 Models produced under licence
4 See also
[edit]

Current examples

Model Rebadged as Where
Daewoo Kalos Chevrolet Aveo United States, Canada, Eastern Europe, South Africa, Middle East
also as Chevrolet Kalos Western Europe
also as Suzuki Swift+ Canada
and as Pontiac Wave Canada
Daewoo Lacetti Chevrolet Lacetti Europe
also as Suzuki Reno United States
also as Chevrolet Optra5 Canada, India
Daewoo Tacuma Chevrolet Vivant South Africa
Daewoo Nubira Chevrolet Nubira/Lacetti Western Europe (as Lacetti in the United Kingdom and Eastern Europe)
also as Chevrolet Optra Canada, South Africa, Thailand, India
also as Suzuki Forenza United States
and as Buick Excelle China
Daewoo Magnus Chevrolet Evanda Europe
also as Suzuki Verona United States, Canada
also as Chevrolet Epica Canada
Ford Escape Mazda Tribute United States, Canada, Japan
Holden Commodore Chevrolet Lumina/Omega Middle East, Southern Africa, Southeast Asia, (as Lumina) South America (as Omega)
Holden Monaro Vauxhall Monaro United Kingdom
also as Pontiac GTO United States
and as Chevrolet Lumina Coupe Middle East
Holden Statesman Chevrolet Caprice Middle East
Honda Civic Rover 400 Europe
Isuzu Trooper Holden Jackaroo Australia, New Zealand
also as Opel Monterey Europe
Isuzu MU Opel/Vauxhall/Holden Frontera Europe (as Opel), except UK (as Vauxhall)

Australia (as Holden)

also as Honda Passport North America
Mazda 323 Ford Activa Taiwan
also as Ford Lynx Southeast Asia
Opel Corsa A Buick Sail China
Opel Zafira Subaru Traviq Japan
Peugeot 807 Citron C8 Europe
also as Fiat Ulysse Europe
also as Lancia Phedra Europe
Porsche Cayenne Volkswagen Touareg North America
Renault Kangoo Express Nissan Kubistar Europe
Renault Clio Symbol Nissan Platina Mexico
Renault Trafic Nissan Primastar Europe
also as Opel/Vauxhall Movano Europe (as Opel), except UK (as Vauxhall)
Subaru Impreza Saab 9-2x North America
Suzuki Ignis Holden Cruze Australia, New Zealand
also as Chevrolet Cruze Asia
Suzuki Wagon R Opel/Vauxhall Agila Europe
Toyota Matrix Pontiac Vibe North America
also as Toyota Voltz Japan
Opel Astra T3000 Chevrolet Viva Russia
Nissan Skyline Infiniti G35 North America
[edit]

Past examples

Model Rebadged As Where
Chevrolet Cavalier Toyota Cavalier Japan
Chevrolet Chevette Pontiac Acadian Canada
Chevrolet Corsica Pontiac Tempest Canada
Chevrolet Venture Opel/Vauxhall Sintra Europe (as Opel), except UK (as Vauxhall)
Chrysler Horizon Dodge Omni United States
also Plymouth Horizon United States
Dodge Caravan Plymouth Voyager United States, Canada
Ford Contour Mercury Mystique United States
Ford Escort (US) Mercury Lynx United States
Ford Escort VW Pointer South America
Ford Explorer (2dr) Mazda Navajo United States
Ford Fiesta Mazda 121/Soho Europe (as 121), Southern Africa (as Soho)
Ford Laser Mercury Tracer United States
Ford Scorpio Merkur Scorpio United States
Ford Sierra XR4i Merkur XR4Ti United States
Ford Verona VW Apollo Brazil
Hillman Avenger Plymouth Cricket United States
also Dodge Polara/1500 Brazil (as Polara) Argentina (as 1500)
Holden Commodore Toyota Lexcen Australia
Honda Ballade Triumph Acclaim Europe
Honda Civic Rover 200 Europe
Honda Concerto Rover 400 Europe
Honda Integra Rover 416i Australia
Honda Odyssey Isuzu Oasis United States
Honda Quintet Rover Quintet Australia
Hyundai Excel Mitsubishi Precis United States
Isuzu Aska Holden Camira New Zealand
Isuzu I-Mark Chevrolet Spectrum United States, Canada
also as Pontiac Sunburst Canada
Isuzu Piazza Holden Piazza Australia
Isuzu Trooper Vauxhall Monterey UK
also as Acura SLX United States
Isuzu MU Opel/Vauxhall/Holden Frontera Europe (as Opel), except UK (as Vauxhall)

Australia (as Holden)

also as Honda Passport North America
Isuzu Impulse Geo Storm, Asna Sunfire United States (as Geo), Canada (as Geo and Asna)
Kia Avella Ford Aspire/Festiva United States (as Aspire), Australasia (as Festiva)
Kia Sephia Timor Indonesia
Lancia Delta Saab 600 Sweden
Land Rover Discovery Honda Crossroad Japan
Mazda 121 Ford Festiva North America, Asia, Australasia
Mazda 323 Ford Laser Asia, Australasia, Southern Africa, Caribbean
also as Ford Tonic South Africa
and as Sao Penza United Kingdom
Mazda 626 Ford Telstar Asia, Australasia, Southern Africa
Mercury Villager Nissan Quest North America
Mitsubishi Sapporo Dodge Challenger, Plymouth Sapporo United States
Mitsubishi Sigma Lonsdale United Kingdom
also as Chrysler Sigma Australia
Mitsubishi Eclipse Eagle Talon United States
also as Plymouth Laser United States
Morris Marina Leyland Marina Australia
also as Austin Marina Canada, South Africa
and as Austin America United States
Nissan Cherry Alfa Romeo Arna Europe
Nissan Patrol Ford Maverick Europe
Nissan Pintara Ford Corsair Australia
Nissan Pulsar Holden Astra Australia
Opel Commodore Vauxhall Viceroy United Kingdom
Opel Kadett Vauxhall Astra United Kingdom
also Isuzu Gemini Japan
also Pontiac LeMans United States, Canada
also Asna SE Canada
and as Passport Optima Canada
Opel Omega Cadillac Catera United States
Opel Senator/Monza Vauxhall Royale United Kingdom
Oltcit Citron Axel Europe
Peugeot 104 Citron LN Europe
also as Talbot Samba United Kingdom
Peugeot 806 Citron Evasion Europe
also as Fiat Ulysse Europe
also as Lancia Zeta Europe
Rover 800/Sterling Sterling United States
Subaru Legacy Isuzu Aska Japan
Suzuki Ignis Holden Cruze Australia, New Zealand
Suzuki SJ413 Suzuki Samurai United States
also as Suzuki Sierra Australia
also as Holden Drover Australia
Suzuki Sidekick Geo Tracker United States, Canada
and as Pontiac Sunrunner, Asna Sunrunner Canada
Suzuki Swift Holden Barina Australia
also as Geo Metro United States, Canada
and as Pontiac Firefly Canada
Suzuki Wagon R Opel/Vauxhall Agila Europe
Toyota Corolla Holden Nova Australia
also as Geo Prizm United States
also as Chevrolet Prizm United States
Toyota Camry Holden Apollo Australia
Vauxhall Cavalier Chevrolet Chevair South Africa
Vauxhall Viva Chevrolet Firenza South Africa
VW Santana Ford Versailles Brazil
[edit]

Models produced under licence

These lists do not include models that have been produced by other companies under licence, such as versions of the Mitsubishi Colt produced by Proton in Malaysia or the Renault 12 produced by Dacia in Romania.

[edit]

See also

de:Badge Engineering nl:Badge-engineering ja:バッジエンジニアリング

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