DIY ethic
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The DIY ethic refers to the idea of 'doing it yourself', i.e., of making and promoting music without major record label backing, and without any great level of "selling out". A popular slogan of the DIY movement is "DIY not EMI", an explicit rejection of the major label of that name.
Many DIY artists argue that a DIY-style career is not only an alternative to mainstream success; it is preferable. DIY artists share much more in common with and are thus more able to reach out to their audience than "arena rockers".
Many punk bands have embraced the DIY ethic, promoting self-organised gigs in small halls and setting up small independent record labels and distribution networks such as Dischord Records (a renowned D.C. DIY label), Flat Earth Records (based in Leeds, UK), Loony Tunes Records (set up by the Scarborough, UK band Active Minds), Sudden Death Records (started by the Vancouver band D.O.A.), Slampt (influential and now defunct punk label from Newcastle, UK), and Profane Existence [1] (http://www.profaneexistence.com/) (a fanzine, record label and anarchist collective based in Minneapolis, USA). In England from the late 1970s to the early 1980s labels such as Falling A Records expanded the DIY idea into a movement that used the cassette tape medium as a cheaper and more easily accessible alternative to vinyl (although vinyl was still used by them at times), a trend referred to as the DIY cassette movement or cassette culture.
Such labels and collectives tend to have relatively small outputs and sales, although there are groups who have been able to achieve levels of mainstream success while maintaining a fiercely independent and uncompromising stance. Notable examples include the UK band Crass and US singer/songwriter Ani DiFranco. Dischord's Fugazi rarely charged more than $5-10 admission to their live (all-ages) shows, and have kept their album prices at about $10, as with other bands on the label.
The DIY punk ethic also extends to how any group or individual applies DIY political stances to daily life—especially how they avoid contributing to institutions they see as exploitive. These efforts include converting cars to run on biodiesel or greasel (http://www.greasel.com/), learning bicycle repair, starting gardens, dumpster diving, etc. To a certain extent, DIY is simply a way of finding ad hoc solutions to problems that are otherwise usually solved with wealth or corporate support.