Hubba Bubba

Hubba Bubba is a brand of very soft bubble gum originally produced by The Wrigley Company in the U.S. in 1980 but more recently produced in countries around the world. The main gimmick used to promote the gum is that Hubba Bubba is less sticky than other brands of bubble gum and so burst bubbles are easier to peel from your skin. The first portions of Hubba Bubba were produced in the traditional bubble gum flavour often referred to as Original, but different flavours of gum have been produced around the world. Many, but not all, of these flavours are based on fruit.

In 2004, flavours available in the UK included strawberry, cola, orange and apple. At that time, flavours available in Croatia included lime, berry, cherry and generic fruit. Flavours available in Germany included cherry and cola. Flavours available in Canada included strawberry, grape, orange and blue raspberry. Other flavours seen over the years in various countries include lemon, cream soda, pineapple and watermelon.

At first, Hubba Bubba was only available in chunks, typically being sold in packets of five chunks, but packets of four chunks have been seen on sale in Croatia. More recently, it has been produced as shredded pieces of baseball, rolls of bubble gum tape, plastic jugs of crystals, boxes of tiny gumballs and stuffed with candy.

The Hubba Bubba brand was discontinued in the U.S. in the early 1990s, but was re-started in 2004, under the name of Hubba Bubba Max; chunks of this new gum are made from a combination of two flavours.

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