IDEO
|
|
IDEO is a design consultancy based in Palo Alto, CA, with other offices in San Francisco, Chicago, Boston, London and Munich. According to its web site, it is focused on helping its clients innovate. This is manifested through the design of products, services, environments, and digital experiences.
IDEO was formed in 1990 by a merger of three established design firms: David Kelley Design (founded by David Kelley_(IDEO), who is also a professor at Stanford University), ID Two (founded by Bill Moggridge), and Matrix Product Design (founded by Mike Nuttall). The firm is now majority-owned by Steelcase, the world's largest office furniture maker. The founders of the three predecessor companies are still involved in the firm. The current CEO is Tim Brown_(IDEO).
The firm employs approximately 350 people in the disciplines of Human Factors, Mechanical, Electrical and Software Engineering, Industrial Design, and Interaction Design. IDEO is active in many fields of design. It has worked on thousands of projects for a myriad of clients in the consumer, computer, medical, furniture, toy, office and automotive industries. Notable examples are Apple's first mouse and Microsoft's second mouse, the Palm V, and Steelcase's Leap chair. Major clients (as of 2004) include Procter & Gamble, PepsiCo, Microsoft, Eli Lilly, and Steelcase.
In 1999, the firm was the subject of the "Deep Dive" episode of ABC's Nightline, as they redesigned a shopping cart in five days. In 2001, IDEO's general manager Tom Kelley wrote 'The Art of Innovation.'
IDEO has won more of the BusinessWeek/IDSA Industrial Design Excellence Awards than any other firm.
External link
- IDEO web site (http://www.ideo.com)
- Business Week's article on IDEO (http://www.businessweek.com/magazine/content/04_20/b3883001_mz001.htm)
- Darwin Magazine's article on IDEO (http://www.darwinmag.com/read/080103/breakthrough.html)
Also
Ideo can refer to an ideo locator, commonly expressed as the "you are here" dot or arrow on maps.