No Logo
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No Logo: Taking Aim at the Brand Bullies, a controversial book written by Canadian journalist Naomi Klein, first appeared in January 2000.
The book focuses on branding, and often makes connections with the anti-globalization movement. Throughout the four parts (No Space, No Choice, No Jobs, and No Logo), Klein writes about sweatshops in the Americas and in Asia, culture jamming, corporate censorship, Reclaim the Streets, and much more. She pays special attention to the deeds (and alleged misdeeds) of Nike, McDonalds, Shell, and Microsoft and their lawyers, contractors, and advertising agencies.
Many of the ideas in Klein's book derive from the influence of the Situationists, a radical art/political group founded in the late 1950s. Radiohead's Thom Yorke and Jonny Greenwood have stated that the book was particularly influential in the making of their group's fourth album, Kid A.
The book won the Canadian "National Business Book Award" for 2000. Several imprints of No Logo exist, for example: ISBN 0312203438. Translations from the original English into several other languages have appeared.
See also
- AdBusters
- marketing
- product positioning
- criticisms of marketing
- brand management
- McJobs
- UPS
- export processing zone
- maquiladora
External links
- The No Logo website (http://www.nologo.org/)
- National Business Book Award / No Logo (http://www.pwcglobal.com/extweb/ncpressrelease.nsf/docid/75D8A084F5EF7B5D85256A3900548078)
- Archived copy of Nike's response to No Logo (http://web.archive.org/web/20010618162615/http://nikebiz.com/labor/nologo_let.shtml)de:No Logo