TEN-10
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TEN-10 is the callsign of Network Ten's Sydney station. It was originally owned and operated by United Telecasters Sydney Limited (UTSL), and began transmission on 5 April 1965 with the highlight of the opening night being the variety special TV Spells Magic.
TEN often lagged in the ratings behind the more established commercial channels TCN-9 and ATN-7 who had dominated viewing habits in Sydney for eight years. The turning point came in 1972 with the premiere of the raunchy soap opera series Number 96 which immediately lifted TEN's overall profile and helped raise the ailing network to #1 position by 1973.
TEN launched Australia's first nightly one hour news bulletin in 1975, which continues today. In 1978, Katrina Lee became only the second female TV newsreader on Australian TV - the first being Margaret Throsby on ABN-2. The current newsreaders are Ron Wilson and Jessica Rowe.