Talk:Advertising
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The last section seems to insinuate that some forms of advertising are positive for the audience it targets. The goal of advertising is to manipulate consumers to act in a favourable manner to the company which sells the product. The advertising messages are overwhelmingly irrational; overall, they do not rely on logic to persuade their audience.
It is in the consumers' interest to act rationally. Therefore, consumers should screen out advertising messages. By making advertising entertaining, the advertisers are making their messages easier to impart to consumers. But the effect of it is still negative!
Re: my changes to the paragraph on generic terms and trademark protection
It is not true that "aspirin" lost its trademark protection when it was taken from Bayer by the US government, because the mark was then resold with the rest of Bayer's US assets. After this transfer, it was just another ordinary case--"aspirin" was ruled generic by a federal court in 1921 because of public and competitors' usage. It is highly doubtful, and indeed bizarre to imagine, that the US government would have the power or even desire to unilaterally make a trademark generic.
Also, Xerox has not officially lost its trademark protection, though it is undoubtedly in danger of it. At least on the law books, Xerox is not yet a generic term. -postdlf
Disposable diapers and street furniture components?
Can anybody give me examples of these things? I suspect street furniture components has something to do with this: [1] (http://www.cockeyed.com/science/levitra/levitra01.html)http://www.cockeyed.com/science/levitra/1levitra01.html But diapers!?
--WikiBrisk 22:31, 4 Apr 2005 (UTC)