Levi's

Image:Label-two-horses.png

Levi's are a brand of riveted denim jeans manufactured by Levi Strauss & Co..

Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners during the California Gold Rush, manufacture of denim overalls only began in the 1870s.

Modern jeans began to appear in the 1920s.

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