Ola By Rise
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Ola By Rise (born November 14, 1960) was a Norwegian soccer player, and was the head coach of Rosenborg in the 2004 season.
Going into the 2004 season, Rosenborg had won 12 consecutive league titles. However, despite winning for a 13th consecutive season in 2004, the club had a relatively poor season by its high domestic standards, as it finished level on points and goal difference with Vålerenga, winning the title on goals scored. By Rise was sacked November 2004 by the club and will work for NRK radio station P1 as managing editor from February 1, 2005.
In his career as an active player, he was the goalkeeper of Rosenborg, on a few occasions also for the national team. He has also had a professional career outside football, as a journalist for Adresseavisen, the local newspaper in Trondheim.