Surf (detergent)
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Surf is the name of a laundry detergent, most commonly known by said name in the United States, the United Kingdom, and Ireland. The product is also known by the names All and Omo.
Surf was first introduced by the Unilever corporation in 1953. The product was first created to hold Unilever's dominance in the detergent market, which had been slowly eroding due to fierce competition from Procter & Gamble and its detergent, Tide. Surf became the major detergent sold by the corporation when its other soap powder, Rinso, was phased out of production in the 1970s. In the UK, where Unilever also manufacture Persil detergent, Surf is marketed as a lower-priced brand aimed at budget-conscious shoppers, whereas Persil is aimed at the higher end of the market. Persil is not marketed in the US.