Optimize (magazine)
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Optimize is a magazine whose intended reader is a corporate officer; according to BPA International (as cited in "Media Kit 2004" listed in the "References" section), seventy per cent of Optimize's readers are Chief Information Officers, Chief Technology Officers, or Vice Presidents of information systems, while the remaining thirty per cent are "technology-involved" corporate officers. Brian Gillooly is the founding and, as of 27 March 2004, current editor-in-chief of Optimize.
References
The following references were retrieved from Optimize's web site:
- About Us (http://www.optimizemag.com/about.jhtml)
- "Media Kit 2004" (http://i.cmpnet.com/optimize/mediakit/04/_pdf_01/Optimize.pdf), a Portable Document Format computer file