Phillumenism
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Phillumenism is the hobby of collecting matchbox labels. Phillumenism really includes the entire activity of collecting matchboxes, matchbooks, and matchbox labels.
This hobby was widespread before the computer age. In the Soviet bloc countries it was very much alive with the collaboration of the local matchbox manufacturers. In Japan, Mr. Teichi Yoshizawa was listed in the Guinness Book of World Records as the world's top phillumenist. In Portugal, Mr. Jose Manuel Pereira published a series of albums to catalog and display matchbox collections called "Phillalbum".