Social statistics
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Social statistics is the use of statistical measurement systems to study human behavior in a social environment. This can be accomplished through polling a particular group of people, evaluating a particular subset of data obtained about a group of people, or by observation and statistical analysis of a set of data that relates to people and their behaviors.
Often, social scientists are employed in the evaluation of the quality of services of a particular group or organization, in analyzing behaviors of groups of people in their environment and special situations, or even in determining the wants or needs of people through statistical sampling.