CFPL

CFPL (NewNet)
Missing image
CFPLCurrentLogo.png
image:CFPLCurrentLogo.png

London, Ontario
Channel 10 / Cable 9
Owner CHUM Limited
Founded 1953
Joined NewNet 1998
Effective Radiated Power (ERP) 325 kW
Callsign Meaning C
Free
Press of
London
Former Affiliations CBC (1953-1988)

Independent (1988-1994)
BBS (1994-1997)
Independent (1997-1998)

NewNet System
CKNX
(Wingham)
CFPL
(London)
CKVR
(Barrie)

CFPL or The New PL is a television station owned by CHUM Limited which serves the London and Sarnia regions of Ontario, Canada.

CFPL is part of the NewNet system, and is heavily connected with CHWI (The New WI) in Wheatley, which serves the Windsor and Chatham areas, and CKNX (The New NX) in Wingham, which serves much of Western Ontario north of London. The station broadcasts out of London, Ontario.

Contents

History

CFPL was founded by Walter Blackburn, who also owned London's major newspaper, the London Free Press, as well as radio station CFPL on both the AM and FM dials. The television station first came on the air on November 28, 1953, with four hours of programming per day. That night there was a major fire in London, on which CFPL's news program was able to report almost immediately during its first news hour.

CFPL was the second privately owned station in Canada (CKSO-TV in Sudbury, now CICI, was the first). Its news program was the first to be scheduled at 6:00, during "the supper hour," which set the standard for other stations in Canada. CFPL also later became one of the first in Canada to broadcast in colour.

From the day it began broadcasting, CFPL was affiliated with the Canadian Broadcasting Corporation. This association lasted until August 1988. CFPL was the CBC's largest private affiliate. The station wanted to produce and broadcast more local programming, and had worsening relations with the CBC. The CBC required affiliates like CFPL to carry a minimum amount of the CBC schedule, and, according to station management, the CBC's programming was less lucrative by that time. Nonetheless, CFPL was a very successful station just before disaffiliation, and posted good profits. CFPL's slogan following disaffiliation was "The fun is here!", but the slogan did not last. Suddenly with no CBC programming to attract viewers, such as The National and Hockey Night in Canada, ratings plummeted and so did revenues. By the end of 1989, the station was almost bankrupt, but tried to hang on as an independent station for another few years, even though its programming schedule did not have much beyond news to attract viewership.

From 1972 to 1981, the flagship newscast, FYI was anchored by Jack Burghardt. During the 1980s, FYI was anchored first by Eric Sorensen (19811984), then Neil Stevens. In January 1985, CFPL hired its first female anchor, Kate Young, who co-anchored FYI with Stevens. Despite female news anchors becoming commonplace across Canada and the United States by the mid-1980s, this was a controversial move, and many London viewers were very upset by there being a female anchor. Young continued to anchor the 6 pm newscast for the next 17 years, and she became a well-known and respected face in the London community. Tragically, her co-anchor Stevens was killed in a car crash near Alvinston, Ontario early onJuly 17, 1987. Al McGregor was appointed as Young's co-anchor in 1988, a post he held for the next 10 years. Throughout the 1980s, the sports anchor was Pete James, and the weather forcaster was Jay Campbell.

In 1992, amid poor ratings and low revenues, the station was sold to Baton Broadcasting. In 1994 the various Baton stations, including CFPL, merged to form the Baton Broadcasting System. Baton greatly increased CFPL's news department, hiring dozens of people and rebranding the newscast as News Now. While Baton focussed much of energy on news programming, it cut much non-news local programming from many stations, including CFPL. The long-time lifestyles program One O'Clock Live was cut in early 1997, for example.

In 1997 Baton sold CFPL and some of its other television stations to CHUM Limited. Under CHUM, CFPL joined the NewNet system and was accordingly rebranded The New PL in September 1998. This was not done without controversy. In April 1998, CHUM fired news co-anchor Al McGregor, which generated harsh criticism of the station's new owners. George Clark, news director at CFPL, replaced him as co-anchor for some time, but he left the station in early 2001. In October 2002, Kate Young moved on to a community relations position at the station, and reporter Kathy Mueller replaced her as anchor at 6 pm. Dan MacLellan joined the station from CKEM (A-Channel Edmonton) at that time, and became her co-anchor. Today, they continue to co-anchor the 6 pm newscast, still known as News Now, along with Norman James with sports, Jay Campbell with weather, and Julie Simpson with the Health and Home mini-program at 6:30.

In the fall of 2005, CHUM LIMITED plans to change the name of all its NEWNET stations to "A-Channel"

Slogans

Programs produced in the past

  • Act Fast (1950s–1974)
  • Behind the News
  • FYI (1960s–1993)
  • FYI First Edition (late 80s)
  • London Scene
  • London Tigers Baseball (19891993)
  • Morning Break (late 70s–early 80s)
  • New View (1999)
  • News at Noon
  • One O'Clock Live
  • Panorama Newsreel (1950s)
  • PM
  • Reach for the Top
  • The Red Green Show (early 1990s)
  • This Business of Farming (c. 19741998)
  • Tomorrow Tonight
  • Trivia Company

Programs produced today

First production date shown in parentheses

  • AgVision - Saturdays at 8:00 AM, Sundays at 1:30 PM
  • Inquiry - Saturdays at 6:30 PM, Sundays at 9:00 AM (c. 1977)
  • New Day - Weekdays at 7:00 AM (October 5, 1999)
  • News Now - Weekdays at 12:00 PM, Daily at 6:00 PM and 11:00 PM (1993)
  • The People's Business - Sundays at 6:30 PM

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